How does advertising
work on FiOS TV?

Advertising positions are available on over 50 of the most watched networks, including ESPN, CNN, USA, TNT, Discovery Channel, and MTV.

But beyond that, FiOS offers you the optimal environment to highlight your brand, with the most amazing picture. Period.

And coming soon, you can reach audiences in entirely new ways through VOD and other interactive advertising opportunities. So your message can really cut through and make an impression with consumers.

How does FiOS TV benefit you?

IT’S CUTTING EDGE
With its fiber-optic network straight to a consumer’s home, FiOS TV has a range of innovative features to showcase your brand in the best possible environment.

• Interactive Media Guide
• The Most Amazing Picture. Period.
• State-of-the-Art VOD Navigation.
• Interactive Widgets for Local Weather and Traffic

IT’S TARGETED
With FiOS, you’ll be able to target who you want, when you want.

• Geographic Targeting by DMA
• Demographic Targeting by Network and Program

IT’S HIGH PROFILE
Not only are our numbers growing exponentially each year, but FiOS has captured the minds and hearts of consumers.

• Verizon FiOS TV Ranked #1 in Customer Satisfaction
• 90% of FiOS TV Customers Recommend FiOS TV to their Family and Friends
• Nearly 9 in 10 Current FiOS TV Customers Prefer FiOS TV Overall Versus the Competition.

More ways to
Reach Your Audience

FiOS has over 400 entertainment channels, including 125 HD channels by end of 2008, more than 10,000 On Demand titles, our amazing Interactive Media Guide, games, and interactive widgets for weather, traffic and community information. All leading to unprecedented customer response and exceptional growth.

Who Uses It?

High-tech, early adopting households with children.

Verizon FiOS TV customers are a highly sought after group of people with prime demographics. They are interested in game-changing technology and have the money to support it.

FiOS TV customers are 31% more likely than the average U.S. household to be married couples with children. Being high-tech households, they are technology trendsetters who are the first to try each and every new technology. They have HDTVs, a high penetration of DVRs, access weather and traffic info on FiOS TV interactive widgets and watch plenty of VOD. 99% of FiOS TV customers subscribe to a digital programming package.

High-Tech Households

FiOS TV Subscribers are 74% more likely than the Average U.S. Household to be high-tech.

FiOS TV Subscribers

Not only is the Verizon FiOS audience a highly influential and sophisticated segment, but the number of subscribers is growing at an unprecedented rate, with more than 123% growth in the last year.
Total subscribers projected to reach 3-4 MM by 2010.*

Where is FiOS TV?

Our rapidly expanding coverage reaches over a dozen major markets, including 6 of the top 10 DMAs*.

It's Diverse

FiOS TV has something for everyone. From sports to Spanish Language, from comedy to drama, FiOS TV has all the top networks to reach the audiences you are targeting.

Physical Media Formats

• Beta SP – Industry standard tape format
• Mini DV – miniature tape, looks like a cassette- we copy it off to beta for encoding
• DVCAM/DVCPRO – similar to beta tape- we copy it off to beta for encoding
• CD – we all know, files are burned on to this device, should be mpeg2 video with mpeg1 audio interlaced into a single file. Insertions least favorite method due to the difficulty of explaining the physical requirements. Often not formatted correctly and causes problems in that regard.
• DVD – similar to CD, has much larger storage capacity, does not have the formatting issues of CD, DVD’s are played back at corporate and recorded to a beta tape for encoding.

Electronic Media Formats

• FTP – Electronic format sent to Viamedia’s FTP Server. Can be mpeg2 video with mpeg1 audio interlaced to a single file or QuickTime. AVI and Mpeg4 files on a case by case basis, after a successful test spot has been submitted.
• DG – spots sent over the Internet from DG to our DG server (provided by DG). We have no control over when DG distributes spots
• Dazzle – allows basic encoding at the market level, prevents need to send tapes, files are created and sent to the FTP server. Will be treated the same as FTP spots.
• VYVX – Satellite delivery, similar to DG and Fast Channel.

FiOS TV Video On Demand

• Tape Formats Acceptable (HD)
  • HDCAM: 1080 lines at any frame rate.
  • HDCAM-SR: 720 or 1080 lines at any frame rate playable over a single HD-SDI.
  • D-5: 720 or 1080 at any frame rate playable over a single HD-SDI.
  • DVCPRO-HD: 720 or 1080 at any frame rate.
• Tape Formats Acceptable (SD)
  • Digital Betacam 525
  • Betacam SP 525
  • DVCPRO-25 525
  • DVCPRO-50 525