How do Mobile Web ads work?

Customize Your Content?

Each advertiser can tailor their advertising content, making the best use of Mobile Web’s features to highlight their products.

Who uses Mobile Web?

Millions of Verizon Wireless customers stay connected, entertained and informed using Mobile Web.
They include:

• young influencers
• business people
• mobile moms
• urban trendsetters
• tech-savvy consumers

With such sophisticated and influential demographics, Mobile Web users are a prime audience. More than 50% are heavy users, using Mobile Web more than 16 times a month and generating millions of impressions a day. Plus, most carry their mobile phones with them all day, every day, allowing you to increase the reach and frequency of your advertising.

Loyalty

Verizon Wireless has had the highest customer loyalty rate in the industry for 13 consecutive quarters.*
70% of all Verizon Wireless customers have been customers for 2 years or more.

Source: Nielson Mobile: Mobile Internet Report, September 2007
*Lowest Churn Source: http://news.vzw.com/news/2007/11/pr2007-11-08c.html.

Mobile Internet Usage

Consumers use Mobile Internet for a large variety of services.

Note: User defined as an individual who has used the service in the last 30 days in the given period.
*Includes entertainment, games, movies and food/dining.
Source: Nielsen Mobile: Mobile Internet Report, May 2009

It's Interactive

Don’t just talk to your customers, talk with them to make a lasting impression.

• Utilize click-to-calls to drive response
• Drive sign-up for text campaigns
• Develop coupon or bar-code campaigns
• Educate and entertain your customers with video
• Capture email opt-in addresses for lasting customer connections.

It's Targeted

Focus your message, targeting your audience based on key metrics.

• Age
• Gender
• Zip Code
• Day and Time
• Content Type
• Handset Model
• Household Income

It's Measurable

Measure the effectiveness of your campaign, so you can easily see the results.

• Impressions
• Click-through rates
• Click-to-Call
• Email or Messaging Opt-Ins

It's Effective

Measure the effectiveness of your campaign, so you can easily see the results.

• Average 2% click-through rates
• Brand recall on par with television
• Millions of users reached every month
• Over 10 times more effective than the internet in driving response.

Source: Verizon Wireless Internal Data and independent third-party research.